Meet Our Founder
Founder & Strategic Advisor
About Lynne Pinchen
Founder of Patterns of Business, Lynne is a University of Cambridge-trained architect turned Chartered Institute of Marketing-qualified strategic marketing advisor.
Across 23 years leading marketing and advising C-suite leaders at Accenture, PwC and international scale-ups, she has built a reputation for cutting through complexity and delivering marketing and go-to-market strategies that win.
Including £200m in pipeline and £26m in client work won in nine months for a global brand, multi-£m growth through Brexit and Covid for a Big 4 partnership, and 320% thought-leadership growth across a 50-country expansion for a specialist scale-up.
Lynne's approach is anchored by her architectural training: treating businesses as interconnected systems that can be deliberately designed to work better together.
Founder of Patterns of Business, Lynne is a University of Cambridge-trained architect turned Chartered Institute of Marketing-qualified strategic marketing advisor.
Across 23 years leading marketing and advising C-suite leaders at Accenture, PwC and international scale-ups, she has built a reputation for cutting through complexity and delivering marketing and go-to-market strategies that win.
Including £200m in pipeline and £26m in client work won in nine months for a global brand, multi-£m growth through Brexit and Covid for a Big 4 partnership, and 320% thought-leadership growth across a 50-country expansion for a specialist scale-up.
Lynne's approach is anchored by her architectural training: treating businesses as interconnected systems that can be deliberately designed to work better together.
Founder of Patterns of Business, Lynne is a University of Cambridge-trained architect turned Chartered Institute of Marketing-qualified strategic marketing advisor.
Across 23 years leading marketing and advising C-suite leaders at Accenture, PwC and international scale-ups, she has built a reputation for cutting through complexity and delivering marketing and go-to-market strategies that win.
Including £200m in pipeline and £26m in client work won in nine months for a global brand, multi-£m growth through Brexit and Covid for a Big 4 partnership, and 320% thought-leadership growth across a 50-country expansion for a specialist scale-up.
Lynne's approach is anchored by her architectural training: treating businesses as interconnected systems that can be deliberately designed to work better together.
Patterns of Business
Why Choose Us?
We believe every business has a unique pattern of growth: a distinctive combination of what you do best, who you serve and how you win.
Our approach is grounded in a simple principle: humans are hard-wired to recognise patterns, and every business is built around one. But when leaders lose sight of it, as often happens when businesses scale, momentum leaks. And that's where Patterns of Business can help.
We work alongside CEOs, Founders and their leadership teams to reveal that winning pattern, the golden thread that is your competitive advantage hiding in plain sight.
Through our Decode, Design, Deliver methodology, we reveal that pattern and translate it into sharper marketing and go-to-market strategies that accelerate commercial momentum.
Meaning you get clearer strategic direction, pragmatic prioritisation, focused investment, and more sustainable, profitable growth.
We believe every business has a unique pattern of growth: a distinctive combination of what you do best, who you serve and how you win.
Our approach is grounded in a simple principle: humans are hard-wired to recognise patterns, and every business is built around one. But when leaders lose sight of it, as often happens when businesses scale, momentum leaks. And that's where Patterns of Business can help.
We work alongside CEOs, Founders and their leadership teams to reveal that winning pattern, the golden thread that is your competitive advantage hiding in plain sight.
Through our Decode, Design, Deliver methodology, we reveal that pattern and translate it into sharper marketing and go-to-market strategies that accelerate commercial momentum.
Meaning you get clearer strategic direction, pragmatic prioritisation, focused investment, and more sustainable, profitable growth.
Our Vision
Our mission is simple: to help ambitious businesses turn their unique pattern of growth into a strategy that scales.
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Qualified pipeline generated with target clients in nine months at a multinational
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New work won as a direct result of the go-to-market strategy at a multinational
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Budget increase with UK-wide adoption of the growth strategy at Big 4 Partnership
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International industry awards won at specialist global scale-up across 50 countries
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International industry awards won at specialist global scale-up across 50 countries
Ready to Transform Your Business?
Book a Pattern Conversation and discover how we can turn your unique pattern of growth into a strategy that scales.
Ready to Transform Your Business?
Book a Pattern Conversation and discover how we can turn your unique pattern of growth into a strategy that scales.
Ready to Transform Your Business?
Book a Pattern Conversation and discover how we can turn your unique pattern of growth into a strategy that scales.